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UX laws

UX law

Hick's Law in UX design

Understand how the number and complexity of choices can increase decision time and cognitive effort.

In one sentence

More meaningful choices usually require more decision time.

Why it matters

Interfaces become harder to navigate when many competing choices are presented with equal priority.

Applied example

A navigation menu can reduce decision effort by grouping related items and emphasizing common paths.

What to remember

  • Reduce unnecessary choices.
  • Group related options.
  • Prioritize common actions.

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Hick's Law in UX design — PixelDojo